Tuesday, June 21, 2011

How to make an E-Commerce website successful?

There are several aspects that make an E-Commerce website achieve its goal , that is increase Sales

  1. Design your website with your customer in mind. Make it simple. There is beauty in simplicity. 
  2. Follow up all your customer calls and emails in a very timely manner. Respond to the customer within 24 hours.
  3. It is important to provide informative or entertaining material that ideal customers would read and share, and come back to read more.
  4. Have a question and answer section for each product that you sell on your website. This will not only cut down the need to individually handle the same question over and over but also gives an opportunity to build customer confidence. 
  5. Implementing a live chat feature on an E-Commerce site can help increase sales and also build trust. 
  6. Some customers can be difficult to handle, especially if they complain on the Internet before approaching the merchant. If you are at fault, go out of your way to correct the mistake. If you are the victim of an unjust or insulting complaint, state your case politely, clearly, and honestly.
  7. Free shipping is becoming the standard in E-Commerce. Find a way to offer free shipping. Your conversion rates will be higher, and it is a more direct way to pass savings on to your customers.
  8. Flash sales is a great way for merchants to promote overstocked products or products that are not selling so well. 
  9. Online stores should have a search option; it will have a positive impact on conversion rates. Providing a search option will make it much easier for potential customers to simply type what they are looking for via a search.
To know more info, please contact prevaj@prevajconsultants.com or visit http://www.prevajconsultants.com