Friday, August 26, 2011

Simple steps to maintain an effective E-Commerce website

1. Think like a consumer: Organize your products in more than one category. Make your  goods and services easy to find. This will help your business as people purchase more and they experience greater overall satisfaction with the web site. Cross Sell and recommend products that make logical sense together.

2. Keep it simple:  Successful E-Commerce sites simplify the checkout process and display clear pricing and shipping information. They also post clear return policies and access to customer service. Putting your store's phone number in a visible place on web site is a good idea as consumers feel more confident.


3. An image is worth a thousand words, so use multiple images of products and go easy on the text. Generally people do not read; but they scan as it is harder to read on the web.

4. Market your website:  It's not enough to just build a web site. We need to make an effort to market and promote web site to new and existing customers. Collect email addresses as it helps to keep in touch with customers and consider creating a newsletter. Optimize your site's content for relevance and submit it to the major search engines.

5. Implement Easy payment processing: Online shoppers need a way to give money online. We can accept credit card payments with either a PayPal account or an online merchant account.


For more details about E-Commerce website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745