Thursday, September 29, 2011

Do's and Don’ts in e-commerce Web Page Design

An e-commerce website is vital to have a visually pleasing and professional web design keeping the target audience in mind. The success of an e-commerce website is high productivity, usability, and functionality. Visual impact is highly significant and productivity and convenience comes after that. Discussed below are some of the dos and don’ts of e-commerce web page design.

Do's :

  1. Make the design simple and brief. The focus should be on providing only the relevant content and information.
  2. Navigation plays a significant role. Make it easy and user-friendly for the visitors to navigate through the site. If the navigation is confusing, the visitor will leave your site.
  3. Make sure all links are functional. It is highly frustrating for the visitors of an e-commerce website, if the links are broken or wrongly directed.
  4. Use Simple Language. Provide clear and required information to visitors that help them to make instant purchases. So keep the language simple and clear.
Don’t s :

  1. Do not develop a site that takes time to load. Do not stuff too many images, audios and videos to make the site attractive. This can only contribute in making a website really slow. A slow loading website annoys the customers.
  2. Do not make the interaction a challenge for your visitors. Make the site interactive and provide your contact info at a visible position in all pages of the website because while shopping online would always like to communicate to the shop owner.
  3. Do not install unnecessary software. Keep the things simple. Do not make customers download and install software for viewing your site. This makes them run away.
All the above mentioned points will definitely do the trick for you. Follow them in the right manner and it will help you come up with a perfect E-commerce web design that will definitely bring success for your website.

For more details about E-Commerce Consulting, Website development and maintenance please feel free to contact Prevaj Consultants at prevaj@prevajconsultants.com or call +91-8144760745.